I left the following message on www.bmw.com. The message is self explanatory. I will publish any reply I get.
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I am really upset with BMW. I just watched John Doerr’s talk on www.TED.com about climate change to find that BMW sponsored the video and put an advetisement for a V8 motor car at the end.
My last car was a 320D. My current car is a Prius. In our home we want a small electric car for short runs and a plug in hybrid for longer family trips. My family will not buy another car until we can buy what we deem to be eco friendly enough. As time passes people that think like me will become less of an anomaly.
This message and any reply you send me will be shown on my blog, www.synergymodule.com.
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BMW contacted me on Monday, by email, to ask for my postal address. I received the following message from them on Thursday.
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Dear Mr Sweeney
Thank you for making us aware of your thoughts in relation to the current threats to our planet. BMW sponsorship of the talk given by John Doerr is significant in that it confirms BMW’s support of the power of ideas and underwriting the distribution of talks on the TED website.
Please be assured that BMW are very aware of the current need for saving the planet. The research BMW are developing is along the lines of hydrogen fuel because this is an infinitely renewable resource and, although 100 BMW Hydrogen 7 series have been built and are currently being tested, there are as yet no hydrogen filling stations to provide this fuel. The BMW Group has been committed to hydrogen technology as a means of reducing car emissions, in particular CO2 emissions, for over 20 years. When running in the hydrogen mode, the BMW Hydrogen 7 emits nothing but water vapour. Unlike fossil fuels and traditional petrol, hydrogen is available in virtually infinite supply when renewable energies such as solar, wind and wave power are used to produce the liquid hydrogen. Stored in a hi-tech tank which keeps the fuel at a pressure of 3-5 bar and a consistent temperature of -250C, liquid hydrogen offers significant advantages in energy density compared to other possible alternative fuel sources to enhance the cruising range of the car.
Additionally, there are Company publications confirming the BMW Group’s commitment to sustainability, energy strategy for the future and recycling of end-of-life vehicles at www.bmweducation.co.uk/publications/ which you may find of interest. The publications reflect the research and development that BMW are devoting to the search for alternatives not only for the future but also for the environmentally focussed disposal of vehicles that are no longer required or fit for purpose.
BMW are committed to improving the consumption of fossil fuels by reducing the level of consumption of petrol and diesel, by improving the mileage range per tank of fuel, by introducing technical developments such as the stop/start function as well as brake regeneration. If you would like further guidance on any of these aspects, they are more fully described on the EfficientDynamics website which can be accessed via the following link:
http://www.bmw.co.uk/bmwuk/efficient_dynamics/
We very much hope that this guidance reassures you that BMW do take the influences on the earth very seriously and would suggest that on-going research and development by the Company is committed to constantly improving current levels of consumption as well as focussing on future developments which will offer the use of not only cleaner fuels but also those which are finite - such as oil and bio-diesel.
If you wish to discuss any of these aspects further, please do contact me as I would be very glad to have the opportunity to talk to you about any or all of these issues.
Yours sincerely
Elfriede McNeal
Customer Service Executive
BMW Ireland
Tel: +353 1 890719420
Email: customerinformation (at) bmw.ie
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I am impressed by the way BMW responsed. I am sceptical about their comittment to the ‘Hydrogen’ economy but I accept that it is their opinion and I acknowledge that BMW has a lot of clever people.
I did some more research. They have produced 100 units of 7 Series BMWs that are dual fuel, petrol and H2. You can’t buy these 300BHP vehiccles. They are lending them to key decision makers. The problem is of course having H2 stations where you can go to refuel the car. There is a website, www.h2stations.org , that lists H2 stations but it is offline today.